There are a few ways to get on a major network such as diy network as our clients can tell you. Almost all our clients have been on major TV networks. There are very few marketing credentials that rival being featured on network television so here are a few roads you can take to get there.
First- You can go to a link in the capacity of a guest on demand. This means that the network will request certain people, companies or projects like a casting call. Editors, Writers and Journalists of many types and mediums request guests or subjects as well so make sure you ask your agency of record to make you aware of any opportunities that come up as the credibility coming from such activities is great. You can click here to see what diy network is currently looking for.
Second- Create your own show and get it on a network. There are a lot of ways to accomplish this. You want to start with a production company that will help you get the proper documents in place to protect you and then get you with the correct people that can make your vision a reality. The production company can help you with a show treatment, pilot, teaser, sponsors, etc. Even if they are not the right people to take you there, most will at least point you in the right direction.
Third- Advertise on an existing show- This can be very effective as the talent typically endorses you and you are in good position with the viewers. If you take this route, make sure you get a clip with the talent reviewing your product/service. This is a great bang for your buck when it comes to marketing dollars. Your marketing agency of record will be able to turn that into gold. For example, elleven marketing group currently handles advertising on diy network, BIZTV and all other sponsorship opportunities for SIRETV or "Success In Real Estate TV", a show directed toward those wanting to buy homes for tens of thousands of dollars less that retail. Many of the viewers are Real Estate Investors. Click here to visit the elleven marketing group website.
Fourth- Buy Airtime- Enough said. Make sure you see a "cost per ten thousand" (viewers) and/or a media packet for the show and/or time slot on the network. This will dictate to a certain extent how much your air time costs. Try to advertise during a show that not only has a similar target audience you have, but one that also shares your philosophy, ethics, ideals and possibly niche markets such as real estate investing, small business, etc...
Fifth- Do something so ground-breaking, amazing or creative it warrants being featured on a TV show. Once you have done this Producers may contact you or you can contact the Producer of the show to see if they are interested in what you have done.
Keep in mind on many shows the Producers may be looking not only for content, but for value you can bring or offer the show and/or it's viewers. If the show can profit from having you on your chances of getting what you want rise accordingly.