Thursday, July 12, 2018

Google AdWords Rebranding to Google Ads


On July 24, 2018, Google AdWords is becoming Google Ads. This new Google Ads brand represents the full range of campaign types available today, including search, display and video. 

What’s changing?

Starting July 24, 2018, you will begin to see the new Google Ads brand-including the new name and logo-reflected in the product interface, Help Center, billing documents, and more. The URL you use to access your account will be changing from adwords.google.com to ads.google.com, and the Help Center, (which I use), will change from support.google.com/adwords to support.google.com/google-ads. Changes to the Google Ads branding will not impact your campaign performance, navigation, or reporting. 

To learn more about this change, including changes to the DoubleClick Digital Marketing and Google Analytics 360 Suite brands, read about the new brands for their advertising products on the Google blog. 

Credits: shared from www.adwords.google.com

Wednesday, January 3, 2018

6 Reasons New Years Resolutions Fail


So you’re full of turkey, your fingers hurt from wrapping presents and you’ve got a stomach full of egg nog. What’s next?

While the holidays are mostly reserved for close friends and family, perhaps the most personally satisfying of them all is welcoming the new year.

A new year brings a new chance with new opportunities. It’s an ideal time to focus on self-improvement, setting new ambitions, and starting over. What about that extra ten pounds of body fat you’ve been trying to lose? You could set a resolution to shed it by the summer. Problem solved! Right?

Possibly, but…

A recent study conducted by the University of Scranton suggests that only 8% of people actually follow through with New Years resolutions. 

Why is it that so many of us just can’t follow through? Here are 6 reasons why we fail.


Failure to plan

Fail to plan, fail to succeed. Setting the resolution is half the battle. You also need a plan. Place the same amount of importance on this as the resolution itself.

Unclear goals

In today’s world we rely a great deal on GPS. But our destination is usually clear before we even set foot in our vehicles. There may be a dozen ways to get to the same place, but in the end you arrive at the desired destination. Before you commit to your resolution, be absolutely clear about what you want.

Distractions

What was I about to talk about again? Oh yeah, distractions. In 2018, distractions are becoming an ordinary part of our daily life. It’s nearly impossible to steer clear of just about all of them. I get it, they’re everywhere. But tuning these out—even keeping them at a minimum—is critical if you’re going to succeed.


Unrealistic expectations

Imagine a 9 month old baby running a 100 meter dash before they’ve even taken their first steps. Sort of impossible to fathom, right? That’s because it’s not very realistic. Your resolutions should reflect the reality of where you currently are and you should use this to measure just how far you’d like to go. Make it challenging, yet pragmatic and sensible.

Lack of consistency

So you’ve established your goals. They’re clear, you’ve got your plan, you’re prepared. But now you have to stick with it. Now you have to be consistent. Imagine riding a bicycle and slamming on the brakes every 5 seconds. You’d never get anywhere would you? Once you’ve settled on what you want, you must constantly work on it. Every. Single. Day.


Lack of Self Belief

You’ve probably heard the age old saying: seeing is believing. But, this message in reverse rings just as true. Before you can achieve something, you must be able to expect it of yourself. This comes with believing you can do it. Believe in yourself, and you’ve won half the battle.


Take it one step at a time!

The first day of the year brings with it quite a bit of responsibility. We’re given a whole new set of 365 days. It’s a lot of time and we’ve got a lot to think about. But the only way anyone’s every run a marathon is by putting one foot in front of the other. You take one step at a time and before you know it, you’re at the finish line.