Wednesday, May 22, 2019

40 Social Media Post Ideas for Apartment Communities

My apologies for this being the longest post in my blogging history, but you will thank me in the end. I normally preach short blogging, but the simple format should make it easy to extract the information you want. 
-Remember your objectives. Help prospects come to the best property in the area, reduce costs... It is ok to post about water & energy conservation and such. You will be surprised at the outcome of awareness. 
-Some posts created for one platform such as Facebook, may not be right for another platform.  So, use the following apartment community social media posting guide and let me know if you have any struggles with your campaign. 
-Post updates frequently, but right for the platform. For example, post to Facebook 3-5 times per week. No more, no less. Hubspot reported pages under 10k followers experiences a 50% drop in engagement per post if they posted more than once per day. 

Ideas for Facebook, Twitter, Instagram, Pinterest Posting

Post updates frequently, but right for the platform. Post on Facebook 3-5 times per week. No more, no less. Hubspot reported pages under 10k followers experienced a 50% drop in engagement per post if they posted more than once per day. See my blog post on this subject for other platforms. 
Test posting times by posting at varied times of day. 

1. Share funny photos & videos for sharing. Happy residents sell other residents.
2. Ask for feedback on property improvements
3. Post about amenities
4. Unit availability
5. Share promotions 
6. Ask for “likes”
7. Post questions. Facebook software ranks comments higher.
8. Tag & like local business & community pages
9. Ask poll questions with multiple choices
10. Share local deals, specials, coupons, etc.
11. Post tips & how-to’s that are helpful
12. Follow-up with responses & tag individuals to encourage conversation
13. Encourage energy and water conservation 
14. Recognize acts of kindness, etc.
15. Shopping lists and meal planning on a budget
16. Holiday fun
17. Share event photos & news
18. Share local business & community updates
19. Share community pet photos
20. Share your Pinterest photos
21. Share fun quotes
22. Post “this or that” types of questions
23. Share pet-lover updates ie. vets, spas, sitters, etc.
24. Post the community newsletter
25. Address community questions
26. Host a Tweet-up for your city or local social group
27. Indoor gardens, food, & recipes
28. Fitness tips & how-to’s are helpful
29. Promote your website or app
30. Share moving tips & advice
31. Local employment opportunities
32. Update career advice & industry news
33. organizing spaces
34. Decorating limited spaces
35. Fitness tips 
36. Career opportunities 
37. Fun commercials
38. Drone pics of your property
39. Word search or crossword puzzle of your area
40. Summer concert announcements


If you want help implementing your social media strategy or reputation management, please contact us at Or if you are reading this after July 1, 2019 visit for immediate pricing. 

Monday, May 13, 2019

How to Deal with a Bad Social Media Review

Depending on the social media platform, your strategy will vary. Doing what is right by the customer is always the best way to manage these issues. You always want to make the customer happy. Upon reading this you likely have a problem, but in the future it is best to satisfy your customer before they get to the posting phase of doing business with you.
In general you will want to follow these steps to deal with a bad customer review. 

  1. Calm down.  Only contact the offending reviewer with a level head.
  2. Try to contact the customer offline – or at least off the review site itself. Best is to be able to talk to them in person or over the phone. See if they left a comment card or if you have any contact information for them.
  3. Be overly polite and nice. People have a hard time arguing with polite people. (Kill ’em with kindness!)
  4. Tell them you understand their frustration or why they are upset. Empathy wins.
  5. Take steps to clear up the issue and make an honest effort to do so.
  6. Make sure that there is verifiable or at least anecdotal evidence the consumer or ex-employee will be able to see and believe the issue is resolved.
  7. Ask them to remove or at least modify their review.
  8. Explain to them that other people work there and that bad reviews are hurting their friends that work there or people who count on those jobs to support their families.
  9. It’s not about you! It’s about them.  Make them think they are doing a good deed by removing their review.
  10. Offer them something in return as a gesture of good faith, such as a free coffee or free meal at your restaurant or cafe, or to come in and see changes you have made that will alleviate their concerns.
If the claim if false, vulgar or inappropriate you will want to contact Yelp, Facebook, Google or whomever controls the platform of the post for resolution. Our first advice here is to try your best to work with them. DO NOT get into a fire fight with these companies. This will not work out. Persistence and understanding will be your best tools with them. If that doesn't work, contact us and we will see what we can do. There is no sure solution in these situations, but the majority can be remedied.   

Friday, March 29, 2019

How to Use Ephemoral Content in Your Social Media

Once Snapchat started the fire, Facebook and Instagram weren't far behind. Your message should be short and sweet. That is what "Ephemoral Content" is. And there is one caveat, it disappears after 24 hours. The attention span of not only the rising generations has changed expectations, but the attention span of the general public has changed as well. This leaves us as marketers and business owners in a change or die position. To better illustrate the point, Statista reported 188 million daily Snapchat users, not to mention 400 million Instagram stories every single day. Are you profiting off that activity?   
What content can I use for ephemeral topics or posts? Ephomoral posts can be about trending topics or even regional events and weather. It is ok to create a post about an unexpected winter storm in spring, get traction with it and then let it fall off your page. A flash sale, holiday discount, office birthday or live event would run perfectly on this platform. "Don't miss out" really applies here. It's not just a gimmick. 
Ephemoral content also allows you to convert tire kickers into buyers with incentives to buy now. Use colors and design that will grab attention and are relevant to your message. 
When writing ephemeral ad content, be sure to have a strong and clear call to action. "Today only" or "20% off Easter Weekend" set a clear deadline and create on urgency in the buyer's mind. Keep copy to a minimum. You don't have long to grab their attention; 3 seconds on average.  
Blogs are getting shorter and more to the point as well. So, go create some ephemeral content and dominate your marketplace.