Friday, February 21, 2014

The Blowhard Brand? Really?

Yes, folks. They have done it again. The awesome marketing geniuses of the world suck yet again. Imagine me getting a Linkedin invite to connect with an "Executive" of this land development firm in India, wonderful. I think he needs me more than he knows, or knew. I just had to tell him about the genius work his local marketers had done for him. 

On an international web search one might think a "Blowhard" is someone that strongly tells their story. Simply not aware of the sediment certain cultures have toward this term. This is why you pay more than $250 for a brand. This is why you hire someone that not only knows what they are doing, but does the research necessary to put out a brand that will serve you well and be iconic. 

I don't even want to begin to guess what the Las Vegas showgirl plumes stand for or represent. Maybe they are long balloons being inflated by the Blowhard Group? Perhaps the "P" is blowing an increasing amount of liquid?  

Bottom line... Know what you are doing and do a lot of research before launching your brand. You don't want to look like a Blowhard Group, or group of blowhards...I'm leaving that alone now. 

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